Just a little bit of deceptive advertising in pet food?

800px-Scoop_your_poopYa think? But of course they are allowed just a little deception in pet food advertising aren’t they? Allowed to embellish just a LITTLE? Ahem, well I suppose if you have deep pockets and all, you are allowed. BUT if you share natural health, and REAL food you are not allowed…not even a tiny bit, nope. AND to top it off natural health practitioners are the ones attacked and labeled as pseudo scientists. Oh what a tangled web weave.

The news:
Cigarettes, Lies, and Pet Food Advertising
FDA Pet Food Safety Policies Comprised of Twisted Logic
Pets Can’t Lie, but Pet Food Manufacturers Legally Can

And I have a story to share about just a LITTLE deception told to me a number of years ago…

There was a dad who had three daughters. The three daughters wanted to go see a movie that ALL their friends were going to see but the dad said no.

Of course the argument went back and forth and the girls said, “But dad it’s not that bad, just a little bit of stuff in it.” Their dad said no, emphatically. Uh huh. And the girls went off to pout.

Dad then went into the kitchen to bake some sumptuous brownies and the girls thought that possibly dad was softening a bit and feeling guilty because he was, after all baking them some brownies probably as a peace offering they thought. These were the most sumptuous brownies he’d ever made – with one extra ingredient, just a little bit of dog poop.

Well he brought them out to his daughters and they were still pretending to be upset at dad for not letting them go see this movie. The dad said he made them these delicious brownies. And of course, as I said previously, they thought it was his peace offering. He told them all the delicious ingredients that went into it as their mouths began to water. Right before they each reached for one and secretly hoping Dad had decided to allow them to go see this movie, he said, “Before you eat one I wanted to let you know that I added just a little bit of an additional ingredient. A little bit of dog poop.”African_Proverb_truth_lies

Well of course his daughters were horrified! “DAD why would you do that???!” They screamed in unison. He said, “Well it’s just a little bit of poop, not much and the other ingredients are so good they could mask the poop. Not so bad, just a little bit of poop.”

And the girls got the message and did NOT go see the movie! Just a little bit of deception or a lot, it doesn’t matter in the grand scheme of things – a lie is a lie plain and simple!

Have a pawsitively tail waggin’, NATUROPATHICALLY, healthy day!

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DocKim

Dr. Kim Bloomer is an animal naturopath consulting on canine and feline nutrition and wellness. In addition, Dr. Kim is a proficient blogger, writer, speaker and presenter on natural pet care as well as the Co-Founder of the American Council of Animal Naturopathy. She is the author/co-author of three books including Animals Taught Me That and the newest Essential Oils in Animal Care: A Naturopathic Approach co-authored with her two colleagues. Dr. Kim’s articles have been featured in various publications in both print and online.